Building the Future
Let’s imagine this scenario for a second…
It’s hot. 95 degrees F outside.
You’ve been out the whole day and didn’t have a drop of water with you.
A friend comes by and offers you one of three drinks: a bottle of water, Coca-Cola, or Mountain Dew.
Which one will you take?
Most likely water, right?
K, moving on. Same situation, but this time, your friend offers you only two choices – Coca-Cola and Mountain Dew.
You take either one… Ha!
Now, final situation. Your friend comes by, and the only thing he has is a bottle of Coca-Cola.
Will you take it?
Chances are, you will. You’re dying of thirst on a hot day.
You don’t care it’s not water.
You just need something to cool you down and soothe your thirst.
So what’s the point?
The point is – you don’t care about the specific solution to a problem, as long as it’s a solution.
Let’s go back to our story. Yes, water would be the best solution. But still, Coca-Cola is A solution that was acceptable considering the circumstances.
This is why, when you’re picking a product to sell on Internet, you should focus less on if it’s “water” or “coca-cola”… And focus more on finding a group of “thirsty” people who NEED a solution.
In business, our main activity is marketing.
And what you should always keep in mind is that marketing is about the CUSTOMER… not the product.
Remember that and you won’t have a hard time finding success – no matter what you’re selling.
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